Responsible Gaming at 7ez

Understanding Problem Gambling

What Is Problem Gambling?

Problem gambling refers to any pattern of gambling behaviour that disrupts a person's personal life, finances, mental health, or relationships. It is not defined by how often someone gambles or how much money they spend — it is defined by the impact that gambling has on their life and the lives of those around them.

Gambling at 7ez — whether that's placing a cricket bet on a BPL match, spinning slots, or joining a live casino table — should always be an enjoyable leisure activity funded from disposable income. The moment gambling stops feeling like entertainment and starts feeling like a necessity or an escape, it is time to pause and seek support.

Warning Signs to Watch For

The following behaviours may indicate that gambling is becoming a problem. If you recognise several of these signs in yourself, please use the tools available in your 7ez account or contact our support team right away.

• Spending more money or time on gambling than you originally planned, consistently.
• Chasing losses — placing additional bets to try to recover money you have already lost.
• Lying to family members, friends, or colleagues about how much you gamble or how much you have lost.
• Borrowing money, selling possessions, or neglecting regular bills in order to fund gambling.
• Feeling restless, irritable, or anxious when you are not gambling or when you attempt to stop.
• Gambling as a way to cope with stress, loneliness, depression, or other difficult emotions.
• Neglecting work, study, family responsibilities, or personal health because of time spent gambling.
• Making repeated unsuccessful attempts to cut back or stop gambling on your own.

A Quick Self-Assessment

Tips for Keeping Gambling Fun

Set a budget before you play. Decide in advance exactly how much you are willing to spend, and treat that amount as the cost of your entertainment — not an investment you expect to recover. Use the deposit limit tool in your 7ez account to enforce your budget automatically.

Treat wins as a bonus, not an income. The house edge means that over the long run, gambling costs money. Any win you receive is a pleasant outcome, not a guaranteed or repeatable result. Never rely on gambling winnings to pay bills, rent, or everyday expenses.

Take regular breaks. Step away from the screen regularly, especially during long gaming sessions. Use the session timer feature in your 7ez account to receive automatic reminders when your chosen play time has elapsed.

Never gamble under the influence. Alcohol and other substances impair judgment and can lead to decisions — particularly around bet sizing and chasing losses — that you would not make with a clear head.

Keep gambling in balance with other activities. A healthy lifestyle includes a variety of leisure activities. If gambling is crowding out time you previously spent on hobbies, socialising, or physical activity, that is a sign worth taking seriously.

7ez's Commitment to Safe Play

Age Verification

7ez verifies the age of every player during the account registration process. Players must confirm they are 21 years of age or older before an account can be opened. We reserve the right to request official identity documents — such as a national identity card or passport — at any stage of the account lifecycle to confirm age and identity. Any account found to belong to a person under 21 will be closed and all funds returned in accordance with our Terms and Conditions.

Monitoring for At-Risk Behaviour

Our platform monitors player activity for patterns that may indicate problem gambling, including unusually rapid increases in deposit frequency, session length anomalies, and repeated large deposits following significant losses. Where our team identifies a player who may be at risk, we will make proactive contact to offer information about our responsible gaming tools and support channels.

No Targeting of Vulnerable Players

7ez does not direct promotional materials — including bonus offers, free bet credits, or deposit match promotions — at players who have activated responsible gaming restrictions or who have self-excluded. Players on a time-out or under self-exclusion are automatically removed from all marketing lists for the duration of their restriction.

Responsible Advertising

All promotional content produced by 7ez is designed to be socially responsible. Our marketing communications do not suggest that gambling is a route to financial gain, do not target people in financial difficulty, and do not depict gambling as a solution to personal problems. We are committed to presenting gambling accurately as an entertainment activity with inherent financial risk.

Staff Training

Every member of the 7ez customer support team receives training in responsible gaming awareness. This training covers how to recognise signs of problem gambling in player interactions, how to discuss available tools sensitively, and when to escalate a case for specialist attention. We review and update our training programme regularly to reflect current best practice.